Internet Marketing
Search Engine Facts
#1. Those businesses that appear on the first page of a search engine are getting over half of the business from customers.
#2. Search engines are the #1 way people find websites.
Search Engines are the most popular method people use to find websites that sell products and services. Over 80% of Internet users rely on search engines and directories as their preferred method of locating websites.
#3. 57% of Web users search the web every day.
Corps Enterprises works as a consultant to your in-house Marketing Department. Depending upon your company structure, Corps Enterprises often functions as a sole entity to your company. Either way there needs to be one person responsible for your internet marketing that is accountable for what is done.
Internet is the fastest growing and largest medium in the world. It delivers customers at a much lower cost than any other media and when used correctly, provides the lowest cost per thousand and the best Return on Investment.
Can the person or group that handles your web, answer some questions such as-
- How do I turn a "shopper" into a customer?
- How do I target my customers online?
- What exactly is "behavioral targeting"?
- How do I know if my website is getting the right traffic I need?
- What is the right ad to the right person at the right time?
- What banner ads work and what size works best?
- Rich media banners vs. static banners – which is better?
- To YouTube or not to YouTube?
- Am I the right kind of business for social marketing?
- Do people really click on paid ads in search engines?
- What action is taken with internet changes like these?
- “Google rolls out a new format for local search engines.”
- “Heat is on IE, Firefox, Safari, Chrome as browser habits shift.”
- “New web naming rules to change internet.”
- “Why some dissatisfied users are shunning facebook.”
Changes must be identified as they happen…sooner is critical and later is unacceptable.
Many changes will affect an advertiser’s web site immediately. Therefore the first part of a solution is to find and identify the changes. Then a solution must be found or developed to implement quickly.
Another critical component of web site optimization is Reputation Management.
People are going to judge you by what they find on the internet. It is human nature to not take the time to send positive input, but will spend hours sending negative responses.
Example of an actual review as written for an automobile dealership:
“This is the worst dealer I have ever gone to. Stay away!
This is the worst dealer I have ever been to. They make promises on pricing, service, and
then after you have purchased the car their promises become FLAT OUT LIES!!!! I would
not recommend this dealer to anyone. Buy Private owners instead of dealing with these crooked
lying salesmen, servicemen, and managers. (Name Deleted) is the poorest excuse for customer
service I have ever seen. They all Lie about pricing and promises of service that they made
prior/during purchase of the cars. Stay Away!!!!
Fact: You need to be proactive in the management of positive and negative reviews.
Fact: A recent study showed that of the individuals surveyed a majority of 61% said they used review sites. Of the 61%, an amazing 89% said that review sites play some role in their decision making process.
*A negative attack on your company can occur at any time from any direction. Either with or without validity, a negative posting can taint a company’s reputation in less than 24 hours. Reviews are much more available to internet users. Whether the negative posting came from an unhappy ex-employee, a competitor, a news site or a message board, the result can be financially challenging or worse. What is important is that Corps Enterprises can resolve negative postings with a speed that comes from knowledge, experience and knowing how to use the correct software.