Agency Principal
Jim Fichtenbaum, the agency principal, had planned to enter medical school upon graduation from college. But not having the funds for medical school at the time, the decision was the Marine Corps and then medical school.
After serving as a combat pilot, and completing his service, he left with an Honorable Discharge. At 27 he decided that going back to the classroom would not give him the “adrenaline rush” he had lived with for the last several years. His first job after the Marine Corps was as a copywriter for a large advertising agency. While this learning experience was invaluable, it was confining and did not provide the mental challenges he was seeking. During this time, he was given the opportunity to work with a small, well-respected advertising agency with a varied client list. The next three years were a learning process in the various disciplines of the advertising/marketing/pr world. He also developed an understanding and that providing the best client services was paramount.
With his varied successes and experiences, and the urge to be an entrepreneur, Jim Fichtenbaum opened his own advertising agency.